The Social Media & Brand Planner: Part 2
12 MONTHS OF STRATEGIC PLANNING + ADVANCED CONTENT TEACHING
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The advanced teachings and full-year planning system that picks up where Part 1 leaves off.
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Built so business owners stop opening a blank page every time they sit down to plan, and finally have a year of strategic content behind them.
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By the end of it, you've got 12 months of intentional content, four refinement points, and the data to make next year even better.
HERE'S WHAT’S INSIDE
WHAT'S INSIDE PART 2
You'll learn how to make content that converts on social in 2026...
- The Content Funnel: the four-stage framework that moves a stranger from a follower to a customer
- Awareness, Consideration, Intent, Conversion: what each stage needs and where most founders only post for one
- Outer Circle vs. Inner Circle Content: how to balance content that grows your audience with content that sells to it
- The 4 Types of Hooks: visual, text, audio, and caption (and why the best content stacks all four)
- Stop-the-Scroll Frameworks: the three seconds that decide if your content is seen or skipped
And the full year of planning to actually do it...
- 12 Monthly of planning Spreads: Each month includes:
- Pillar focus (primary, secondary, supporting)
- Batching schedule
- Full month content calendar
- Weekly spreads with daily checklists Monday through Sunday
- Mid-Month and Monthly Reflections: so you adjust as you go instead of guessing
- Quarterly Reset Checkpoints: built in at months 3, 6, and 9 so your strategy sharpens four times a year
- Energy-Mapped Batching Schedule: plan content for the time of day you actually create best
- Undated Pages: start any month, never waste a spread
DETAILS & SPECS
- 288 pages, full color
- Hardcover with linen fabric
- Silk screen printed cover and spine
- 120gsm premium paper
- Undated, start any month
SHIPPING & RETURNS
Once your order is placed, please allow 3-5 business days for our team to process, pack, and ship your planner.
From there, delivery times vary based on your location:
- Canada: 3-7 business days
- United States: 5-10 business days
- International: 10-21 business days, depending on customs.
- You'll receive a tracking number by email as soon as your order is on its way.
- Due to the personalized, written-in nature of the product, all planners are final sale. If your planner arrives damaged, email us a photo within 48 hours of delivery, and we'll send a replacement.
Inside the Social Media & Brand Planners
Every page is designed to transform overwhelm into strategy.
For the person who needs to write it all down
This is the planner you open every Monday morning. It can live on your desk or be thrown in your bag. When you use it, your whole month is visible where you need it, instead of buried in an app you forgot to check.
More than a monthly planner.
Part 2 picks up where Part 1 leaves off with three bonus teachings on conversion funnels, hooks that stop the scroll, and how to balance growth content with content that sells. You then have twelve months of structured spreads to put all into action.
It is designed so you:
- Create content that moves people from discovering you to buying from you
- Write hooks that grab attention four different ways
- Know when to post for reach and when to post for revenue
- Have twelve months of data on what actually works for your brand
- Stop opening a blank page every time you sit down to plan
Frequently Asked Questions
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What makes this different from other social media planners?
Most planners are blank calendars with nice covers, a place to fill out your pillars, and a checklist to keep you accountable. They give you a place to write things down but don't help you figure out what to write and why. Our planner is a complete system with Camille's brand-first framework she uses at her international agency. You're not just planning content, you're building the brand and strategy behind it and then given the tools to carry it out every month.
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What's the difference between Part 1 and Part 2?
Part 1 builds your brand foundation, defines your content strategy, and plans your first 30 days. Part 2 picks up where Part 1 leaves off with advanced content teachings (hooks, funnels, inner vs outer circle) and gives you twelve months of structured planning spreads. Most people start with Part 1 and add Part 2 when they're ready, or grab the bundle to get both at once.
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How much time does it take to work through?
Part 1 is self-paced. Most people work through it over about 30 days, but you can sit down and do it in a focused weekend if that's more your speed. Part 2 is designed to be used ongoing, month by month, for a full year.
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Is this platform specific?
The planner is built for all major social platforms. One section in Part 1 called "getting to a good grid" is specific to Instagram because Instagram is the only platform that prioritizes a grid view. Everything else works wherever you post.
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I have zero followers. Is this too advanced?
Not at all. The system is built around brand fundamentals. It's been used with accounts starting from zero, with major brands, and with everything in between. No prior experience or audience needed.
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Do I need this if I've already taken Camille's masterclass?
The planner and the masterclass are designed to work together. The masterclass goes deeper with step-by-step video breakdowns, additional homework exercises, and podcast episodes that reinforce the concepts. Think of the planner as your working document and the masterclass as the full teaching that sits alongside it. Many people use both. You don't need one to use the other, but they're stronger together.
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Does the planner cover business brand vs. personal brand?
Yes. Part 1 has a dedicated section on when to build each, how they work together, and a decision tree for figuring out what goes on your business account versus your personal one.
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How long does shipping take?
Standard U.S. shipping is 5-7 business days from the time your order ships. You'll get a tracking number by email as soon as it's on its way.
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What's the return policy?
Because the planners are designed to be written in and personalized to your brand, we don't accept returns. But if something isn't right with your order, reach out within 48 hours, and we'll sort it out. If your planner arrives damaged, email us with a photo and we'll send a replacement.