The Social Media & Brand Planner: The Bundle
PART 1: THE BRAND-FIRST SOCIAL MEDIA PLANNER
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The exact $15K brand strategy Camille uses with top brands, now in planner form.
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Created so business owners can have access to a proven, step-by-step framework, to crush it on social media.
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By the end of it, you have a defined brand, a content strategy built on top of it, and your first 30 days of content planned.
PART 2: 12 MONTHS OF STRATEGIC PLANNING + ADVANCED CONTENT TEACHING
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The advanced teachings and full-year planning system that picks up where Part 1 leaves off.
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Built so business owners stop opening a blank page every time they sit down to plan, and finally have a year of strategic content behind them.
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By the end of it, you've got 12 months of intentional content, four refinement points, and the data to make next year even better.
HERE’S WHAT’S INSIDE
PART 1:
You'll walk away knowing exactly what your brand is...
- Defining your Brand Core: this becomes the #1 document you'll reference before every decision
- Establishing 5 Brand Values: with the three-question test for separating real ones from generic ones
- 3 to 5 Brand Feelings: the difference between IKEA and Restoration Hardware
- Brand Differentiators: that pin down what makes you impossible to copy
- A Brand Voice + 4 Sub-Tones: so you sounds consistent everywhere you are
- The Four P's: the proprietary framework that becomes the four walls of your brand
And how to turn that into content that sells...
- 6 Content Pillars: with the specific metric to measure for each one
- Business Brand vs. Personal Brand: decision tree that ends the guesswork
- The 10x10 Inspiration Grid: the research framework that turns 10 creators into a year of content ideas
- A Profile That Sells in 3 Seconds: the grid model that converts (83% of buyers check your social before they buy)
- Pillar Webs: turn 4 pillars into 40 to 60 content ideas in one sitting
- A Batching System: with caption templates, hashtag groups, and response scripts
- Emergency Content Prompts: for the days you haven't posted by 3pm
- Your First 30 Days, Planned: monthly priorities, calendar, weekly and daily checklists, and reflection pages
PART 2:
You'll learn how to make content that converts on social in 2026...
- The Content Funnel: the four-stage framework that moves a stranger from a follower to a customer
- Awareness, Consideration, Intent, Conversion: what each stage needs and where most founders only post for one
- Outer Circle vs. Inner Circle Content: how to balance content that grows your audience with content that sells to it
- The 4 Types of Hooks: visual, text, audio, and caption (and why the best content stacks all four)
- Stop-the-Scroll Frameworks: the three seconds that decide if your content is seen or skipped
And the full year of planning to actually do it...
- 12 Monthly of planning Spreads: Each month includes:
- Pillar focus (primary, secondary, supporting)
- Batching schedule
- Full month content calendar
- Weekly spreads with daily checklists Monday through Sunday
- Mid-Month and Monthly Reflections: so you adjust as you go instead of guessing
- Quarterly Reset Checkpoints: built in at months 3, 6, and 9 so your strategy sharpens four times a year
- Energy-Mapped Batching Schedule: plan content for the time of day you actually create best
- Undated Pages: start any month, never waste a spread
DETAILS & SPECS
Part One:
- 112 pages, full color
- Hardcover with linen fabric
- Silk screen printed cover and spine
- 120gsm premium paper
- Undated, start anytime
Part Two
- 288 pages, full color
- Hardcover with linen fabric
- Silk screen printed cover and spine
- 120gsm premium paper
- Undated, start any month
SHIPPING & RETURNS
Once your order is placed, please allow 3-5 business days for our team to process, pack, and ship your planner.
From there, delivery times vary based on your location:
- Canada: 3-7 business days
- United States: 5-10 business days
- International: 10-21 business days, depending on customs.
- You'll receive a tracking number by email as soon as your order is on its way.
- Due to the personalized, written-in nature of the product, all planners are final sale. If your planner arrives damaged, email us a photo within 48 hours of delivery, and we'll send a replacement.
Inside the Social Media & Brand Planners
Every page is designed to transform overwhelm into strategy.
Why This Planner?
Before you post another thing, do you know what your brand is? Most business owners skip straight to content creation without defining their brand when this is the crucial first step.
A Step-by-step Brand and Social Media System
The planner is divided into sections that build on each other, guiding you from brand foundation to content strategy to grid design to a fully planned first month of content you can execute on immediately.
By the time you finish, you'll:
- Stop second-guessing every post you make
- Know exactly what to post, when, and why it matters
- A profile that sells for you even when you're not posting
- Run your business brand and personal brand without the confusion
- Close the planner with 30 days of content ready to go
For the person who needs to write it all down
This is the planner you open every Monday morning. It can live on your desk or be thrown in your bag. When you use it, your whole month is visible where you need it, instead of buried in an app you forgot to check.
More than a monthly planner
Part 2 picks up where Part 1 leaves off with three bonus teachings on conversion funnels, hooks that stop the scroll, and how to balance growth content with content that sells. You then have twelve months of structured spreads to put all into action.
It is designed so you:
- Create content that moves people from discovering you to buying from you
- Write hooks that grab attention four different ways
- Know when to post for reach and when to post for revenue
- Have twelve months of data on what actually works for your brand
- Stop opening a blank page every time you sit down to plan
Frequently Asked Questions
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What makes this different from other social media planners?
Most planners are blank calendars with nice covers, a place to fill out your pillars, and a checklist to keep you accountable. They give you a place to write things down but don't help you figure out what to write and why. Our planner is a complete system with Camille's brand-first framework she uses at her international agency. You're not just planning content, you're building the brand and strategy behind it and then given the tools to carry it out every month.
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What's the difference between Part 1 and Part 2?
Part 1 builds your brand foundation, defines your content strategy, and plans your first 30 days. Part 2 picks up where Part 1 leaves off with advanced content teachings (hooks, funnels, inner vs outer circle) and gives you twelve months of structured planning spreads. Most people start with Part 1 and add Part 2 when they're ready, or grab the bundle to get both at once.
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How much time does it take to work through?
Part 1 is self-paced. Most people work through it over about 30 days, but you can sit down and do it in a focused weekend if that's more your speed. Part 2 is designed to be used ongoing, month by month, for a full year.
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Is this platform specific?
The planner is built for all major social platforms. One section in Part 1 called "getting to a good grid" is specific to Instagram because Instagram is the only platform that prioritizes a grid view. Everything else works wherever you post.
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I have zero followers. Is this too advanced?
Not at all. The system is built around brand fundamentals. It's been used with accounts starting from zero, with major brands, and with everything in between. No prior experience or audience needed.
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Do I need this if I've already taken Camille's masterclass?
The planner and the masterclass are designed to work together. The masterclass goes deeper with step-by-step video breakdowns, additional homework exercises, and podcast episodes that reinforce the concepts. Think of the planner as your working document and the masterclass as the full teaching that sits alongside it. Many people use both. You don't need one to use the other, but they're stronger together.
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Does the planner cover business brand vs. personal brand?
Yes. Part 1 has a dedicated section on when to build each, how they work together, and a decision tree for figuring out what goes on your business account versus your personal one.
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How long does shipping take?
Standard U.S. shipping is 5-7 business days from the time your order ships. You'll get a tracking number by email as soon as it's on its way.
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What's the return policy?
Because the planners are designed to be written in and personalized to your brand, we don't accept returns. But if something isn't right with your order, reach out within 48 hours, and we'll sort it out. If your planner arrives damaged, email us with a photo and we'll send a replacement.